SAN JOSE, Calif.--(BUSINESS WIRE)--
Cypress Semiconductor Corp. (Nasdaq: CY) today announced that it has
launched the Negotiator-Pro platform to build its corporate-wide
negotiations capabilities in all facets of its operations—from planning
and executing mergers and acquisitions to improving the negotiations
skills of product, sales and engineering teams. The state-of-the-art
platform operates within the cloud and includes a complete project
management system with team building and training, preparation,
execution, collaboration and debriefing functionality. The platform's
intuitive design enables corporate planners and project managers to
analyze and manage multiple negotiations in real-time, with tools that
define and assign project roles and responsibilities. It also offers
organization documentation to preserve transactional history and assist
with regulatory compliance.
Negotiator-Pro is the creation of Jim Camp and his team at the Camp
Negotiation Institute. Camp and his team have consulted with Cypress,
multi-national corporations and even the FBI Hostage Crisis Negotiation
Training Unit to optimize negotiation outcomes. His negotiation outcomes
have yielded success valued in the $100 millions.
"Salespeople, and other corporate negotiators, are typically trained to
seek out so-called win-win outcomes—which in reality never provide
maximum return or successful long-term agreements," said Cypress
President and CEO T.J. Rodgers. "The Negotiator-Pro platform realigns
our thinking and transitions the approach of our teams from defense to a
strong offense, producing agreements that grow business relationships.
It provides a clear methodology to calculate the value of products and
business transactions and provides solid and consistent negotiation
"We are pleased to expand our collaboration with Cypress with the
Negotiator-Pro platform," Jim Camp said. "With customized training and
industry leading content—and its compatibility with both fast-growing
mobile platforms such as iPhones and iPads and broadly accepted
CRMs—Negotiator-Pro is the first platform of its kind to achieve
training, project management, team collaboration and coaching
automation, that is, the ability to improve negotiating skills on
the fly without the time and travel investment frequently required by
one-to-one coaching meetings and training seminars."
Cypress delivers high-performance, mixed-signal, programmable solutions
that provide customers with rapid time-to-market and exceptional system
value. Cypress offerings include the flagship PSoC® 1, PSoC
3, PSoC 4, and PSoC 5LP programmable system-on-chip families. Cypress is
the world leader in capacitive user interface solutions including
CapSense® touch sensing, TrueTouch® touchscreens,
and trackpad solutions for notebook PCs and peripherals. Cypress is a
world leader in USB controllers, which enhance connectivity and
performance in a wide range of consumer and industrial products. Cypress
is also the world leader in SRAM and nonvolatile RAM memories. Cypress
serves numerous major markets, including consumer, mobile handsets,
computation, data communications, automotive, industrial, and military.
Cypress trades on the NASDAQ Global Select Market under the ticker
symbol CY. Visit Cypress online at www.cypress.com.
Founded in 1987 by Jim Camp, the Camp Insight System of Negotiation and
Sales delivered by Negotiator-Pro was born out of 26 years of training
and then coaching corporations, and the public, in billions of dollars
in negotiations. Negotiator-Pro is the result of 26 years of evolution
in the world of negotiations. Negotiator-Pro will soon be translated
from English into Arabic, Chinese, Russian, and Spanish. Jim Camp is the
author of the best-selling books Start with No® and No:
the Only System of Negotiation You Need for Work and Home. His
insight negotiation system has been featured in The Wall Street
Journal, Fortune and the Harvard Business Review. The
Negotiator-Pro website is http://www.negotiator-pro.com.
Cypress, Cypress logo PSoC, TrueTouch and CapSense are registered
trademarks of Cypress Semiconductor Corp. All other trademarks are
property of their owners.
Cypress Semiconductor Corp.
Joe McCarthy, 408-943-2902
Source: Cypress Semiconductor Corp.
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